The holy name of Krishna is the highest benediction, above any other benedictions; it is sweeter than the sweetest honey, the eternal fruit of transcendental knowledge of the tree of the entire scriptures. o best of the descendants of bhrgu, if anyone chants Lord Krishna’s name just once without offense, whether he chants with faith or indifferently, the holy name immediately liberates him.- Skanda Purana Quoted in Hari-bhakti-vilasa (11.234)
The pure devotees living in vaikuntha enjoy forever in varied ways the happiness of directly serving Sri Krishna’s lotus feet. In comparison, the nectar of liberation appears condemned.- Jaimini Rsi Sri Brhad-bhagavatamrta 2.1.15
But what need is there, Arjuna, for all this detailed knowledge? With a single fragment of myself I pervade and support this entire universe.- Lord Sri Krishna Bhagavad-gita 10.42
The Supreme Personality of Godhead is so kind to the conditioned souls that if they call upon Him by speaking His holy name, even unintentionally or unwillingly, the Lord is inclined to destroy innumerable sinful reactions in their hearts. Therefore, when a devotee who has taken shelter of the Lord’s lotus feet chants the holy name of Krishna with genuine love, the Supreme Personality of Godhead can never give up the heart of such a devotee. one who has thus captured the Supreme Lord within his heart is to be known as bhagavata-pradhana, the most exalted devotee of the Lord.- Havi Rsi Srimad-Bhagavatam 11.2.55
When the jiva [soul] strives for insignificant and evanescent material results, he finds himself grappling with the stringent laws of nature and the inexorable influence of time. but for one who chants the holy names, the Supreme Lord removes all insurmountable obstacles by His causeless mercy.- Srila bhaktivinoda Thakura Sri Siksastaka 2